A Apple’s iconic brand, Beats, announced a multi-year partnership with MLS (Major League Soccer) to become the league’s official consumer audio products partner.
As part of the agreement, MLS clubs will receive personalized Beats X headphones, created exclusively for the teams. In the first year of the partnership, custom Beats X headphones will be produced for eight teams: Atlanta United, Columbus Crew, Inter Miami CF, LAFC, Nashville SC, New York City FC, and St.
The multi-year partnership also specifies that MLS players will be part of Beats’ marketing campaigns, which will be amplified on both entities’ platforms.
Major League Soccer is proud to partner with Beats, a global culture driver, during this period of growth for our League and our sport in North America. Music inspires our players, our fans, and our communities. We are excited to work with Beats and their premium products to strengthen the connection between sound, expression, and the global game.
Currently, Apple offers access to MLS games through a Season Pass, which is available in over 100 countries on Apple devices, smart TVs, streaming devices, set-top boxes, and game consoles through the Apple TV app, as well as on the web. .
In the United States, the MLS Season Pass is available on the Apple TV app for $14.99 per month during the season or $99 per season. Additionally, Apple TV+ subscribers can sign up for a special price of $12.99 per month or $79 per season.